GLOBAL ENTREPRENEURSHIP
  • Finance for Strategic Managers
  • Organisational Behaviour
  • Global Digital Marketing
  • Global Business Plan
  • Start Date: February 2016, June 2016 and September 2016
  • Duration: Weekday - 3 weeks ; Weekend - 6 Weekends
  • Location: London or Remote/Web Video Conferencing - How it works ?
  • Fees: Click here

  • Industry Experienced Mentors and Trainers
  • Soft skills development – Presentation Skills, Leadership, Team Building, Time Management, Multi-tasking etc.
  • Multi-cultural and multi-talented groups
  • Optional Internships
  • Career Development Mentoring Programme with experienced Senior Investment Bankers
  • High success rates for Jobs and further higher education.

The Global Entrepreneurship Program is a combination of theory and practice to take the business idea to reality. Whether you are a student or a start-up entrepreneur this programme is tailored to provide you with the tools, strategies, and confidence needed in order to assess, determine feasibility of, and launch and grow new or existing business Ideas.

Diversified class brings in multi-national cultural experience which is far beyond pure academic studies.

This programme covers technical aspects of Business Planning such as finance - budgeting, leadership and organisational structures, digital Marketing and customer acquisition. It will also develop your soft skills such as leadership, communication, analytical thinking, planning, time management, team building and project management.

At the end of programme your Business plan will be analysed by a group of professional investors to see the commercial viability and raise funds.

Why should you choose the Global Banking School?

  • Industry experienced with excellent education/professional qualification lecturers
  • Simplified learning
  • Personal attention to all learners
  • Free career development mentoring programme
  • Connect with our very successful Finance and Banking alumni

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Unit 1: Finance for Strategic Managers
  • Understand the role of financial information in business strategy
  • Be able to analyze published financial statements for strategic decision making purposes
  • Understand how businesses assess and finance non-current assets, investments and working capital
  • Understand different ownership structures and how they influence and measure financial performance

Unit 2: Organisational Behaviour
  • Understand effective leadership behaviour theory and practice
  • Understand how organisational structures and culture impact on the effectiveness of the organisation
  • Understand how the organisation can improve employee effectiveness to respond to business opportunities
  • Understand organisational decision making

Unit 3: Global Digital Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Types of Online Advertising
  • E-mail Marketing
  • Online PR
  • Affiliate Marketing
  • Social Media
  • Digital Metrics and Analytics

Unit 4: Global Business Plan
  • After understanding, finance, marketing and organization team dynamics, you will be working on your passionate idea, your mentor will be helping you polishing it and helping you prepare the business plan. You will be making a presentation on final day to a group of professional investors to see the commercial viability and raise funds.

  • Evaluate your entrepreneur strengths and weaknesses
  • Create a comprehensive industry analysis for your business
  • Understand your customers
  • Define your purpose, needs and goals
  • Develop Strategy
  • Create a Marketing Plan
  • Create an Operations Plan
  • Create a full Financial Plan and how to arrange financing mix
  • Identify legal and administrative requirement of your business
  • Develop fund raising and exit strategy
  • Identify and mitigate risks

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